LOGAN'S ROADHOUSE

WAFFLE FRY DROP.
Advertising + Brand strategy

Announcing Waffle Fries.

The mighty waffle fry has a steady fan following. It’s surface-to-sauce ratio alone has regular old fries beat. So, when Logan’s Roadhouse decided to add waffle fries to their menu, it was all about tapping into that pure potato joy through the magic of TikTok.

brand:
Logan's Roadhouse
project:
WAFFLE FRY LAUNCH
PRODUCTION partners:
LUMENATI PRODUCTIONS + WEBPAGE PHOTO BY Lauren Huffine Photography
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