ROCK BOTTOM BREWERY

BARRELS, BEERS & BRAND.
Brand Strategy + Design

Raising The Bar On Bar Cravings.

Between an elevated menu lineup on the horizon and a reinvigorated focus on their core brewing culture – Rock Bottom Brewery was ready for a rebrand to expand their audience. And fast. Working with the SPB Hospitality crew, we crafted a new design approach to set a look and feel for this exciting evolution. Projects like a mini keg Barrel Club merchandise set, an interactive beer menu, and the upcoming non-chain-feeling core menu will help guide where the brand goes from here.

brand:
ROCK BOTTOM BREWERY
project:
REBRAND
PRODUCTION partners:
Lauren Huffine Photography + Mini-Keg Photos by Jenn Ruppert

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what can we create together?

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