KRYSTAL

HYPNO-NUGGETS
Advertising + Brand strategy

Get Nugget-O-Tized.

There’s something irresistible about chicken nuggets. The mere thought of a tasty nug unleashes cravings. But until now, Krystal fans were unable to satisfy those yearnings at their favorite burger place. So Krystal invented something new. They call it… the chicken nugget. Okay sure, nuggets’ve been around a while, but they made ‘em Krystal chicken nuggets. All-breast nuggets. Perfectly crispy and juicy. Breaded with signature batter. Cooked hot and fresh to be dipped in creamy ranch, spicy buffalo, sweet BBQ, or honey mustard sauces. Maybe Krystal didn’t invent chicken nuggets, but they did make ‘em better.

brand:
KRYSTAL
project:
CHICKEN NUGGET LAUNCH
PRODUCTION partners:
AUDIO RECORD & MIX: COUPE STUDIOS
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