INSANITY PIZZA

SO GOOD, IT'S INSANE
Advertising + Brand strategy

Unleashing Insanity Pizza.

Old Chicago has always been known for crazy good pizza and beer...but when they started experimenting with Detroit Style pizza even tastier insanity ensued. To get the word out, we revealed a new world within Old Chicago. Driven by an original rock-music backbone, we skipped the sales talk and created a series of quick music videos. Each filled with frenetic graphics to demand attention online. Hypnotic pizza-flavor trips with all the metal-pan-crispy-edge that’s sizzled into each Insanity Pizza.

brand:
Old Chicago
project:
Insanity Pizza Launch Campaign
PRODUCTION partners:
Coupe Studios + Spillt Motion Design + Lumenati Productions + Lauren Huffine Photography
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