Let’s Glow SF is a holiday light arts festival, projecting the works of local and international artists onto iconic buildings throughout San Francisco’s Financial District. As the largest holiday projection mapping event in the U.S., it was time for Let’s Glow SF to ramp up advertising efforts. So, we partnered with Coupe Studios to create a custom music track that could amplify this event’s whimsical and epic awe. Then, we wove human experiential moments into the larger-than-life visuals—inviting everyone to experience the wonder of light for themselves.
