It's tough being a kid. We partnered with NFL Hall of Fame Great, Terrell Davis, to spread the message that it's okay not to be okay. By reassuring teens that everyone needs support sometimes (even pro football players), encouraging trusted conversations, and providing online resources for kids to navigate their own mental health needs—this message helped break through the walls of personal struggles that are often hidden for too long. We worked with the Colorado BHA and Possibilities for Change to create this clear and powerful mental health awareness campaign for Colorado along with assets for the national Rising-Together PSA efforts.